EXPERT PARTNER
PhDr. Marian Jelínek, Ph.D.
Marian Jelínek Method
It doesn't teach athletes how to get rid of unwanted thoughts.
It teaches them how to respond to those thoughts so that they don't affect their performance.
PhDr. Marian Jelínek, Ph.D., university lecturer and author, is internationally recognised as one of the leading experts in mental performance.
For more than 35 years, he has worked with elite athletes, teams, executives, and managers, helping them strengthen intrinsic motivation, mental resilience, and the ability to perform consistently under pressure.
Today, his approach is applied not only in sport, but also in leadership, management, and personal development.
What Makes the Marian Jelínek Method Unique
Working with "Unwanted" Thoughts
Unwanted thoughts will always appear. The key is not to give them too much power and to manage them without affecting your performance.
Performing Under Pressure
Building mental resilience through practical techniques designed for stress, pressure, and decisive moments.
Consistent Performance and Flow
The ability to maintain consistent performance and minimise fluctuations, even in changing conditions.
Team Dynamics
The principles of a successful team — alignment, synergy, cohesion, and shared values.
Through Amica AI, Marian Jelínek’s principles of mental preparation are now available anytime.
24/7
Use these principles exactly when you need them most:
before an important competition or performance,
when searching for motivation during challenging periods,
when regaining focus after mistakes or setbacks.
“Until an athlete wins the battle within, even the best physical training may be in vain.”
– Marian Jelínek
AUTHORITY & EXPERIENCE
EXPERIENCE FROM ELITE SPORT AND WORK WITH TOP ATHLETES
More than 35 years of experience in elite sport, focused primarily on the inner world and mindset of high performers.
Coaching Achievements
Former ice hockey coach. Gold medal at the 2005 World Championship.
Two Czech Extraliga titles with HC Sparta Prague and a Presidents Cup title with HC Plzeň.
Work with Elite Athletes
Long-term collaboration with legendary hockey player Jaromír Jágr.
Mental coaching for elite athletes, including:
- Martin Nečas – NHL player
- Zuzana Hejnová – Olympic medalist and world champion
- Karolína Plíšková – former world No. 1
- Petr Mrázek – NHL player and World Champion… and many other Olympians and professional athletes.
University Experience
University lecturer and guarantor of psychology programmes for managers and postgraduate studies at Newton University.
Today, Marian Jelínek's experience from elite sport is delivered
in digital form through Amica AI, making it available to athletes anytime, anywhere.
This is not generic advice. It is a practical approach built on decades of work with elite athletes and executives in real performance situations.
APPROACH
HOW MARIAN JELÍNEK THINKS
Marian Jelínek's approach is built on several simple principles
that help athletes develop consistent performance, handle pressure, and unlock their long-term potential.
Unwanted Thoughts What matters is how we respond to them.
It is your reaction that determines whether a thought will weaken you or whether you'll let it go.
Car Coaching Parents as First Coaches.
The drive to and from practice is the most important mental preparation most parents never think about. Jelínek's method shows you how to have conversations that strengthen your child - not undermine them.
Enjoying the Process Emotional connection to what you do.
Long-term motivation does not come from discipline or fear of failure. It comes from genuine enjoyment and connection to the activity itself.
Resilience Under Pressure Challenges are part of performance.
In decisive moments, neither a coach nor a trainer may be by your side. Jelínek's approach teaches athletes to become their own guide when it matters most.
know-how
MARIAN JELÍNEK'S DIGITAL LIBRARY OF TECHNIQUES
For the first time in digital form — systematically organised techniques for specific performance situations.
Marian Jelínek is one of Central Europe's leading mental performance coaches. His methods, proven through decades of work with professional athletes, are now available in a digital format and organised into a practical
Library of Techniques.
The library also includes techniques for dealing with unwanted thoughts—based on many years of work with athletes.
Available exclusively in Amica AI.
JELÍNEK'S TECHNIQUES ARE BUILT AROUND KEY AREAS SUCH AS:
Working with Unwanted Thoughts
A core discipline of Jelínek's approach — helping athletes identify, name, and manage thoughts that sabotage performance. Because either you control your thoughts, or your thoughts control you.
Self-Coaching and Guided Inner Dialogue
A lifelong skill — learning how to consciously talk to yourself in any situation without depending on a coach or mentor.
Mistakes as a Friend, Not an Enemy
Immediately refocus your mind after a mistake. The goal isn't to forget quickly, but to learn quickly and come back stronger.
The Inner World of a Champion
Understanding emotions, beliefs, and habits that influence performance before the athlete even steps onto the field.
Emotional Connection and Love for the Sport
One of Jelínek's key principles: long-term elite performance is not built on discipline or fear of failure, but on a deep emotional connection to what you do.
Working with Limiting Beliefs
Identifying and changing beliefs that unnecessarily limit athletes. Because performance is always a reflection of what you believe about yourself.
Every methodology is delivered exactly as Marian Jelínek uses it in real coaching situations
- adapted to the athlete's needs and available whenever it is needed most.
Elite Mental Preparation - Available Anytime
You can apply the same principles that Marian Jelínek uses when working with elite athletes every day through Amica AI:
• during training, before competition,
• in decisive moments,
• at night when you cannot sleep.
The Foundation Library of Techniques is available in the
Amica Start, Pro and Champion plans.
Immediate access to Marian Jelínek’s mental performance principles used by elite athletes.