Last updated: 20 September 2026

1 | INTRODUCTION

This Privacy Information describes how Athlete Mental Power (“AMP”, “we”, “our” or “us”) processes personal data when you use the website www.amicaai.coach, AMP services and digital content, the Amica AI tool, when you register, use trial access, subscribe, communicate with us, or complete contact or interest forms.
Protecting your personal data is important to us. We process personal data only to the extent necessary for the specific purpose and in accordance with applicable laws, in particular the General Data Protection Regulation (GDPR).

2 | PERSONAL DATA CONTROLLER

The controller of personal data is:
Tereza Matuszková
Company ID: 88854591
Lechowiczova 2835/31
702 00 Ostrava
Czech Republic
(hereinafter referred to as the “Provider” or “Controller”).

The Provider determines the purposes and means of processing personal data and selects any processors that assist with the processing.

For questions concerning personal data protection, you can contact us at: support@amicaai.coach
For general questions concerning AMP, you can also use: amica@amicaai.coach

3 | WHAT PERSONAL DATA WE PROCESS

The scope of personal data processed depends on how you use AMP.

3.1 Data You Provide Through Forms

If you complete a contact or interest form, we may process in particular:

• first and last name,
• email address,
• information about the role in which you use or are interested in AMP (e.g. athlete/player, parent, coach, club representative),
• information about your interest in trial access,
• information about whether you are interested in an individual consultation,
• the approximate number of athletes for whom you are interested in trial access,
• answers and other information you provide through feedback forms, satisfaction surveys, or other communication related to Athlete Mental Power,
• other data that you voluntarily provide as part of communication.

We use this data primarily to process your request, contact you in connection with your interest in Athlete Mental Power, prepare an appropriate offer or access, and obtain feedback and information about user satisfaction in order to improve our services.

3.2 Data Related to the Use of AMP and Amica AI

In connection with the use of AMP and Amica AI, we may process in particular:
• data necessary to create and manage user access,
• Telegram profile data, if you use Amica AI through Telegram,
• subscription and service usage data,
• technical and operational data necessary for the operation of the service,
• the content of messages, voice messages, images and files that the user voluntarily sends to Amica AI.

When communicating with Amica AI, the service may also process information that the user personally provides about their situation, sports training, mental state, health or other personal circumstances.
We recommend that you do not provide Amica AI with data that is not necessary for using the service.

4 | PURPOSES OF PROCESSING

We process personal data in particular for the following purposes:

• providing and operating AMP and its individual components,
• providing and operating Amica AI,
• creating and managing user accounts and access,
• providing trial access,
• processing orders and subscriptions,
• processing payments,
• issuing and keeping records of tax documents,
• communicating with users,
• handling questions, requests and inquiries,
• providing technical support,
• organizing and providing other AMP services,
• security, maintenance and technical development of the service,
• compliance with legal obligations,
• protecting our rights and legitimate interests.

We use personal data obtained through the AMP interest form primarily to assess interest in the service, prepare an appropriate next step and, where appropriate, contact the user in connection with their request.

5 | LEGAL BASIS FOR PROCESSING

Depending on the nature of the specific processing activity, we process personal data primarily on the basis of:

• performance of a contract or taking steps at the request of the data subject prior to entering into a contract, where processing is necessary to provide AMP, process an order or provide the requested access;
• compliance with a legal obligation, particularly in connection with accounting and tax records;
• our legitimate interest, particularly in ensuring security, technical operation, protecting our rights, handling user requests and reasonable development of the service;
• your consent, where consent is the legal basis required for a particular purpose.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

6 | AMICA AI AND PROCESSING OF COMMUNICATION

Amica AI is part of the AMP system and is operated through the Buddy Pro platform.
When communicating with Amica AI, the content of messages may be processed by automated systems for the purpose of generating a response and ensuring continuity of communication.

6.1 Principle of limited access

AMP operates on the principle of limited Provider access to the User’s personal communications.

The content of personal conversations between the User and Amica AI is not normally accessible to the Provider, its employees or collaborators as readable communication.

The content of communications is technically processed by automated systems to the extent necessary for the operation of the service, generation of Amica AI responses and provision of platform functions.

According to the current terms of the BuddyPro platform, data are stored in encrypted form and access to them is restricted by the technical architecture of the platform. For certain parts of the platform, limited exceptions may apply due to legal obligations or the need to investigate and resolve a security incident.

7 | SHARED MEMORY WITHIN BUDDY PRO

Amica AI is operated on the Buddy Pro platform, which enables the creation of different AI entities under different brands.

The platform uses shared memory about the user within its AI environment. If the user therefore communicates with another AI entity created on the BuddyPro platform using the same Telegram account or the same other account within the platform, those AI entities may use information stored in the shared memory to provide consistent and personalized communication.

Shared memory is limited to user profile information and information derived from the user’s interactions. It does not include know-how, uploaded content or the configuration of a specific AI entity as shared content. Information derived from communications may, however, also contain references to topics the user discussed with a specific AI entity and the identification of that AI entity.

Personal data in shared memory are processed automatically and stored in encrypted form. According to BuddyPro’s terms, they are not accessible to other owners of AI entities or other users. Provider personnel do not normally have access to the content of shared memory and such access is limited to cases where it is necessary to comply with a legal obligation or to investigate and resolve a security incident; such access is logged.

This functionality follows from the current terms of the BuddyPro platform. Shared memory is an integral part of the platform’s technical architecture.

8 | THIRD-PARTY SERVICE PROVIDERS

When providing Athlete Mental Power and related services, we use certain third-party technology and service tools. These services may process personal data to the extent necessary for their specific function.

Amica AI and AI infrastructure: Buddy Pro / Buddy.fm, OpenAI, Anthropic, OpenRouter, Google, fireworks.ai, Pinecone, Amazon Web Services (AWS) and Telegram – for operating Amica AI, processing communications, storing and processing data, and generating responses.

Video content: Vimeo – for the technical provision of playback of videos and video content provided as part of AMP.

Orders and invoicing: FAPI.cz – for processing orders, invoicing, issuing and keeping records of tax documents, and related communication.

Payments: Stripe – for processing payments and related payment operations.

Forms:
Fluent Forms – for processing data submitted through forms on our websites.
Google Forms – for collecting and evaluating user feedback and satisfaction ratings.

Cookies and related technologies: CookieYes – for managing consent to the use of cookies and related technologies.
Individual providers may process personal data as our processors or, in some cases, as independent controllers, in accordance with their respective roles and their own privacy policies.

9 | LOCATION AND POTENTIAL PROCESSING OF DATA OUTSIDE THE EEA

According to the provider’s current terms, data processed through the BuddyPro platform are stored in the European Economic Area (EEA), including through Google infrastructure in the EEA, AWS in Frankfurt and Pinecone in Ireland.

When providing AI functions, however, some content sent to Amica AI may, to the extent necessary, also be temporarily processed by AI service providers located outside the EEA that BuddyPro uses through APIs. According to BuddyPro’s terms, such data are not retained by these providers for the purpose of training their AI models.

For such transfers, BuddyPro states that it uses the mechanisms provided under GDPR rules for transfers of personal data to third countries, in particular the European Commission’s Standard Contractual Clauses (SCCs) or, where the relevant provider is certified, the adequacy framework under the EU-US Data Privacy Framework.

Current information about AI service providers, their locations and the transfer mechanisms used is provided in BuddyPro’s list of subprocessors.

10 | RETENTION OF PERSONAL DATA

We retain personal data only for as long as necessary for the purpose for which it was collected or for the period required by law.
The specific retention period depends on the type of data and the purpose of processing.
In particular:

• data necessary to provide the service is retained for the duration of the user account or provision of the relevant service;
• data related to subscriptions and orders is retained for as long as necessary to administer the contractual relationship;
• data contained in tax and accounting documents is retained for the period required by applicable laws;
• data obtained through contact and interest forms is retained for as long as necessary to process the request and related follow-up communication, or for a period corresponding to another legal basis for continued retention.

After the applicable retention period expires, we delete or anonymize personal data unless further retention is required by law or is necessary to protect our rights.
Data processed through Amica AI may also be subject to technical limitations related to the architecture of the platform and Telegram. An individual message cannot always be removed from the Telegram bot solely because the user deleted it in Telegram. For shared memory, access to data, their rectification and deletion are governed by the rules of the BuddyPro platform and its privacy policy.

11 | DATA SECURITY

We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, destruction, alteration or other misuse.

Data processed through Amica AI are protected within the platform infrastructure by encryption during transmission and storage.

In BuddyPro shared memory, personal data are processed automatically and stored in encrypted form. The platform states that it does not provide an ordinary interface through which owners of AI entities or other users can access these data.

12 | COOKIES AND WEBSITE VISIT DATA

When visiting AMP websites, cookies and similar technologies may be used.
We use CookieYes to manage cookie consent. CookieYes enables us to distinguish between cookie categories and record the consents given.

AMP websites primarily use the following cookie categories:

• Necessary,
• Functional,
• Analytics,
• and, where applicable, other categories depending on the current settings and technologies used on the website.

Necessary cookies are used to ensure the basic functioning of the websites and generally do not require consent. Other cookies may be used only to the extent corresponding to your consent settings.
The current list of cookies used and the option to change consent settings are available through the cookie banner and Cookie Manager on the AMP websites.
According to its current information, CookieYes uses a masked IP address when maintaining visitor consent records.

13 | PERSONAL DATA OF CHILDREN AND MINORS

AMP is a service aimed at athletes and may also be used by younger athletes.
If the user is a minor, consent or involvement of their legal representative may be required for certain services or processing activities to the extent required by applicable law.
Users should not provide personal data of other persons through Amica AI or contact forms without appropriate authorization.

14 | YOUR RIGHTS

In connection with the processing of personal data, you have, subject to the conditions set out in the GDPR, in particular the right to:

• receive information about the processing of your personal data,
• request access to your personal data,
• request correction of inaccurate or incomplete data,
• request deletion of personal data,
• request restriction of processing,
• object to processing based on legitimate interests,
• data portability where provided for by the GDPR,
• withdraw consent where processing is based on consent,
• lodge a complaint with the competent supervisory authority.

Some of these rights may be restricted where further processing is required by law or where another lawful basis exists for retaining the data.

If you wish to exercise any of your rights, please contact us at:
support@amicaai.coach

15 | AUTOMATED PROCESSING AND ARTIFICIAL INTELLIGENCE

Amica AI uses artificial intelligence technologies to automatically generate responses based on information available within the relevant communication and the technical architecture of the service.
The use of Amica AI does not constitute automated decision-making that produces legal effects concerning the user or similarly significantly affects the user within the meaning of Article 22 GDPR.
Amica AI is not used to make decisions concerning rights, obligations, admission to a sports club, selection of an athlete, or other decisions of this nature.

16 | CHANGES TO THIS PRIVACY INFORMATION

We may update this Privacy Information from time to time, particularly if there is a change in the way AMP is provided, the technologies used, applicable laws, or the way personal data is processed.

The current version is always published on the AMP website.
The date of the latest update is stated at the beginning of this document.

17 | CONTACT

If you have questions concerning the protection of personal data or wish to exercise any of your rights, please contact:

Tereza Matuszková
Lechowiczova 2835/31
702 00 Ostrava
Czech Republic
support@amicaai.coach